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slogan

  • noun
  • slo·gan
  • /ˈsləʊɡ(ə)n/

A distinctive phrase of a person or group of people (such as a movement or political party); a motto.

Other meanings

  1. A catchphrase associated with a product or service being advertised.

  2. A battle cry among the ancient Irish or highlanders of Scotland.

Synonyms

  • motto

Related words

  • counterslogan
  • sloganed
  • sloganism
  • sloganless
  • slogo
  • sloganeer
  • sloganization
  • sloganizer

Word history

From Scottish Gaelic "sluagh-ghairm" (battle cry).

Where this comes from

This definition is adapted from “slogan” on Wiktionary, by its contributors; related-word lists use Open English WordNet (CC BY 4.0, based on Princeton WordNet), published under CC BY-SA 4.0. This page is published under the same licence.